37GS Residences

The location here is really good. It’s next to Oxford Street and close to underground.

Gorgeous apartments, building and unit kept spotless, central Soho location, walking distance to some of the best food, coffee & shopping in SoHo. The entrance is hidden near a quiet square, so I felt extremely safe walking alone at night as a woman. Ali was the best! He made sure to take care of us when our schedule changed, and made our experience that much better, thank you Ali!! :) Would highly recommend to anyone staying in London for a longer period of time, this was the right choice!

We recently stayed at 37GS Residences in Golden Square for four nights (myself and 3 adult daughters). Perfect location, modern 2 bedroom apartment with 2 king beds). A minute walk to Piccadilly Circus (main hub to get hop-on hop-off bus, taxi, food, etc) and a five minute walk to Trafalgar Square. Our apartment was perfect for 4 adults, spacious, clean and safe. There is no true concierge, but a man is in the lobby to greet you and show you to your apartment. Someone is there 24/7. However it it is not like staying in a hotel with a concierge as they do not provide maps, extra towels, help with dinner reservations, etc. It is like staying in an apartment building (which was fine with us)! Only complaint was the noise from a bar, and bottle collection at 7:30am! That happened twice during our 4 night stay. Not terrible though. Would definitely stay there again! Loved London and the 37GS Residences!